Mycelial
Services
Video
Client
Reishi™
Location
Barcelona, Spain
Year
2023
Credits
Art Direction: Cheryln Quan Read (US)
Creative Direction: Xevi Gallego (US)
Production: 8AM (Spain)
Video and Photo by Guillem Cruells (Spain)
Set Design by Adrian Ecsribano (Spain)
Info
A commerical video to launch Mycelial, a new style of Reishi™ by MycoWorks. Reishi™ is a new category of materials, one that embodies a living essence, and a refined artistry. Grown from mycelium, the mysterious root-like fungal network, Reishi™ is inspiring a new aesthetic language for both designers and interiors. For this shoot, we created scenes of wonder and light out of the material enhance and highlight the beauty of the movement and shape.
